Case Study - A $2M+ Success Story: Rise from Underdog NFT Marketplace to Ecosystem Leader

XOXNO's Rise from Underdog NFT Marketplace to Ecosystem Leader: A $2M+ Success Story

A complete design overhaul that improved user experience, credibility, user retention and engagement - turning XOXNO into a leading Digital Asset (NFT) Marketplace on MultiversX.

The Challenge

Before working with us, XOXNO faced several roadblocks that limited their growth.

First, XOXNO needed to evolve from their initial NFT marketplace, Trust Market, into a comprehensive all-in-one digital asset platform that would feel friendly and approachable both for newcomers and crypto-native users.

Second, they challenged us to reimagine the mobile experience of the new platform through a native mobile dApp.

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Lack of Clear Brand Identity across platform and online presence, which affected XOXNO's credibility and image.

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Confusing UX/UI that created onboarding friction for new users and resulted in a high drop-off rate.

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Poor Mobile Product Experience that frustrated most users and lead to low retention.

Our Solution

Working closely with XOXNO's team, we delivered a full transformation of how users experienced their poduct and brand.

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Complete UX/UI Overhaul achieved through user-centric approach, mobile-first focus, and Web2 familiarity.

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A Tailored Design System that ensures scalable and seamless product development.

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A Cohesive Brand Identity Guideline with custom iconography, illustrations and consistent styling across all touchpoints.

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Creative Director & Senior Designers that worked closely with stakeholders to ensure alignment with their goals.

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Regular Feedback Loops performed with users and stakeholders to validate design decisions.

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Personal Design Board & Communication Channels which enabled quick iterations, seamless communication and continuous improvement.

The Results

Through our ongoing partnership, we've helped XOXNO transform into the most beautiful and user-friendly NFT Marketplace, securing their position as a leader in the MultiversX ecosystem.

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$1.5 Million USD funding raised during xLaunchpad private and public sales.

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1st Place Winner ($500K USD + xLaunchpad Slot) at the xDay2023 Hackathon for the XOXNO Mobile App.

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Top 50 NFT Marketplaces in the World, according to dAppRadar.

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Multiple Partnerships with industry leaders and investors, including MultiversX Foundation, Morningstar Ventures, iVerse Vision, D1fferent Capital and more.

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93% Positive Feedback from the community on platform usability.

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3X increase in user engagement and retention rates.

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3,000+ New Accounts created using the new Web2 onboarding UX.

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Positioned as the Top Builder and leader in the MultiversX ecosystem.

What They Say

"Our partnership began in June 2023 and continues to evolve as we expand our platform capabilities and ship new products."

Ulyana Sivolobova

XOXNO CMO

"XOXNO's stunning rebrand has delighted our users."

The recent overhaul of XOXNO has significantly enhanced the overall UI/UX and website aesthetics. We have received positive feedback from the community and observed an increase in website sharing statistics.

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